‘Disconnect’ by Telenet Brussel

After three months of excessive screen time, people needed a break. And that’s exactly what Telenet Brussel encouraged them to do.

June 25th 2020 | Our Work

Digital Diet: Giving Content A Nutritional Value

Digital content is to the mind what food is to our body. So why not give it labels to help us create balanced digital diets?

June 23rd 2020 | Trigger

The Need To Meet IRL

As the pandemic turned our on-the-go life into a stay-at-home one, we felt a collective craving for real-life connections. Will this realisation affect our post-lockdown life?

June 23rd 2020 | Edge

The Rebirth Of Local Life

Being forced to stay inside has us building a new kind of connection—to the people, shops and leaders that make up our communities. Post-pandemic, will we revalue our local lives.

June 23rd 2020 | Insights

‘De Verderkijkers’ by Telenet Business

In difficult times, inspiration is key. Like a podcast in which 5 company directors talk about the future of business. An inspiring must-hear for all entrepreneurs.

June 23rd 2020 | Our Work

Can We Fall Back In Love With Flying?

Looking at the future of flying is like looking through foggy glasses. You can’t see what’s coming. But that doesn’t keep us from speculating.

June 22nd 2020 | Insights

What’s Your Favourite Spectator Sport?

Not as exhilarating as regular sports, yet becoming more popular than ever. Watching others do everyday things, somehow became a thing.

June 18th 2020 | Edge

‘Tous Les Magasins En Ligne’ by bpost

When a postal service and a webshop platform join forces, they present an easy all-in-one solution for the hesitant business owner who hasn’t ventured into e-commerce yet.

June 18th 2020 | Our Work

‘De Nationale Inhaalzomer’ by Delhaize

Delhaize has been helping people since the beginning of the crisis. And they are not planning on stopping now when it’s time to go outside again and catch up on missed moments.

June 18th 2020 | Our Work

Rework The Week: How About 4 Days?

Could a four-day workweek increase productivity enough to be viable and give people more time to spend on domestic tourism? New Zealand wants to try.

June 10th 2020 | Trigger

'Change Is In The Air' by Brussels Airlines

Will flying be just like before? And… does it really have to be just like before? Brussels Airlines is using this crisis as an opportunity to rethink the future of flying.

June 9th 2020 | Our Work

'A Low Profile Launch' by BASE

Launching a new mobile plan while everybody’s forced to stay home isn’t the best timing. But when they had no choice, BASE chose to keep things real.

June 9th 2020 | Our Work

Brand Reputation As An Essential Lifeline During The COVID-19 Tsunami

No one saw it coming. Not a single business was ready for this crisis. At least, that’s what we think. But are we right?

June 9th 2020 | Thinking

Who’s In For Some Mood Geisting?

Mood. Or how one word can contain the whole range of human emotions. So how can we use it to our advantage?

June 1st 2020 | Edge

Grow Local: On Producing Our Own Produce

Social distancing measures and sparse supermarket shelves have sparked a push towards locally-produced food.

June 1st 2020 | Trigger

Exploring The New Office Life

Everybody had to adapt in a blink of an eye to working at home. People quickly learned new skills and developed new habits. Some of them will change our way of working forever. To your organisation’s advantage, if you play it right.

May 18th 2020 | Thinking

‘Stay Home Save Up 2.0’ by Engie

After all the energy-friendly chores are done, how can Engie still provide valuable content that stays on brand?

May 18th 2020 | Our Work

Will this become the era of reason?

The post-COVID-19 world won’t be the same anymore. The crisis accelerates changes that were already imminent. How should brands adapt to the new mindset and new consumer expectations?

May 15th 2020 | Thinking

A Growing Need To Guide Us

How can brands properly cater to the search for guidance that is seen more and more in people these days, especially younger generations?

May 11th 2020 | Edge

Digitise. But Don't Forget The Brand Experience.

If you haven’t been doing so already, the time to take your brand to the next digital level is now. And in doing so, never lose the customer’s experience out of sight. Here’s why.

May 11th 2020 | Thinking

We’re Going On A Staycation!

While Europe is in the first stages of ‘unlocking’, China is coming to grasp with the ‘new normal’. And there seems one big question on everybody's mind; are we going to travel or not?

May 11th 2020 | Insights

Big City Bike: Lockdown Accelerates Urban Planning Initiatives

As countries ease lockdown restrictions, cities are prioritizing bikes in their urban infrastructure.

May 11th 2020 | Trigger

‘Don’t Eat It, Complete It’ by McDonald’s

When you can’t come to McDo, McDo will come to you. In the form of our favourite quarantine pastime, that is.

May 11th 2020 | Our Work

‘Vriendschap Kent Geen Beperking’ by De Genereuzen

Who sings together, stays together, even when we have to be apart. With that in mind, De Genereuzen and their lovely community launched this heartwarming morale boost.

May 11th 2020 | Our Work

‘De Helden van Corona’ by JOE

As a big thank you to the people who keep the country running during this lockdown, Joe took over the name of these everyday heroes.

May 11th 2020 | Our Work

Take A Look At Connected Families

Part of the family. A term that used to only describe relatives, friends and family pets, is broadening up to include the technology we rely on every day.

May 8th 2020 | Edge

Electricity Data: Not Such Early Birds After All

Data of the European power market show how our daily routine has changed during COVID-19 quarantine.

May 6th 2020 | Trigger

‘#MoveSafe’ by NMBS/SNCB

Travel safely! A common saying that gained a lot more meaning these last weeks. And one that our national railway company wants to communicate in a human and straight-forward way.

May 4th 2020 | Our Work

‘#SamenErdoor 2.0’ by Telenet

After trying to help people cope with the digital challenges during the lockdown, Telenet now added a new layer to the campaign: celebrating our resilience and creativity.

May 4th 2020 | Our Work

‘Brussels by Webcam’ by Telenet Brussel

Our lively capital became completely desolate due to the lockdown. Telenet showcased the connections that were still tangible, even behind closed doors.

May 4th 2020 | Our Work

Elder Aid: Digitally Helping Seniors Cope During Lockdown

New support systems are coming to the aid of the elderly during the quarantine, as our world suddenly became increasingly virtual.

April 30th 2020 | Trigger

A Boost for Convenience Economy

From practical luxury to bare necessity. E-commerce is experiencing golden times. Can we expect drastic and lasting shifts in the demand and even the job market?

April 30th 2020 | Edge

The New Premium Will Be Boring

Different times call for different measures. A truth which definitely applies to premium brands. Which route will they have to take to stay meaningful in the long run?

April 29th 2020 | Thinking

‘Horeca Keep Your Drive’ by MINI

How can a car- and lifestyle brand be useful to businesses who want to keep going but perhaps lack the resources to do so?

April 24th 2020 | Our Work

Re-Rhythm: How Fast Are You Going?

With the world suddenly slamming on the slow down button, maybe the time has come to reflect on and even reconsider our former fast-paced lives.

April 23rd 2020 | Thinking

Say Goodbye To The Work-Life Blur

We are more than what we do for a living. In times of lockdown and remote working, it is ever so important to have some clear boundaries of where work ends and leisure starts.

April 20th 2020 | Edge

Revenge Buying: Because You Deserve It

With the first countries loosening their lockdowns, stores are reopening and people are treating themselves for their lost shopping time with some first-class luxury.

April 20th 2020 | Trigger

You Are What You Buy

Now that global access to consumer goods is declining, people show more conscious purchase decisions and an increased willingness to buy local.

April 17th 2020 | Insights

The Birth Of Kinder Cult

Being forced to spend all of our time at home has triggered adults to rediscover their inner child.

April 17th 2020 | Edge

A New Generation Of Consumer Behaviour Is Taking Shape.

Isolation-induced behaviours are shaping new societal norms. During this period of influx, some businesses thrive and reach accelerated success, while others struggle to adapt to the ‘new normal’.

April 17th 2020 | Insights

'Stay Home Save Up' by ENGIE

You know those chores you postponed until the end of time? The time has come. And ENGIE is here to help.

April 16th 2020 | Our Work

The Revival Of Expertise

It’s all fun and games until a pandemic hits your world out of nowhere. Suddenly “fake news” is more worrisome than ever and the only words we wish to hear are those formed and fact-checked by experts.

April 15th 2020 | Thinking

What happens when home becomes your whole world?

Home. It’s a theme as old as the ages, being put under the looking glass as it has become the new centre of our formerly global lives.

April 9th 2020 | Insights

‘Warm Message in a Bottle’ by Cécémel

Even when people can’t come together to share a drink anymore, the country’s most heartwarming beverage will find a way to contribute to the feeling of solidarity.

April 9th 2020 | Our Work

‘Café Courage’ by AB Inbev

The lockdown brought a sudden stop to Belgium’s favourite pastime: going out for a beer. AB Inbev lends a helping hand to those who can no longer serve us our pintjes.

April 9th 2020 | Our Work

‘The Essential Test Fleet’ by BMW

When driving is restricted to essentials only, BMW decided to put their cars at the disposal of those who are essential to our community now.

April 9th 2020 | Our Work

‘Solidarity’ by Delhaize

A time of crisis is a pivotal moment for Delhaize to show that they truly are ‘Mee met ‘t leven - Du côté de la vraie vie’. It wasn’t even a choice, it was a given.

April 9th 2020 | Our Work

‘Samen Erdoor’ by Telenet

How can a telecom company help out everyone who is stuck at home? With the only thing they truly know: everything that’s internet and entertainment.

April 9th 2020 | Our Work

It’s a time of Die-versification

For many companies, these challenging times bring along life-altering decisions for their business. How do they cope?

April 9th 2020 | Edge

Return on Involvement

2020 is cancelled. And everyone is trying to navigate this new reality. Although the road is unclear, the long-term consequences of our actions have to be considered. As brands need to engage even more, the changing principles of authenticity and modern leadership will prompt future change.

April 9th 2020 | Thinking