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Insights
Intriguing observations of human behaviour exposing fundamentally new human truths.

Culture After COVID: 5 Insights For Finance

Global Business Lead for TBWA Singapore, Melissa Hill, shares 5 Insights for Finance in a post-COVID world.
August 3rd 2020 | Insights

The Rebirth Of Local Life

Being forced to stay inside has us building a new kind of connection—to the people, shops and leaders that make up our communities. Post-pandemic, will we revalue our local lives.
June 23rd 2020 | Insights

Can We Fall Back In Love With Flying?

Looking at the future of flying is like looking through foggy glasses. You can’t see what’s coming. But that doesn’t keep us from speculating.
June 22nd 2020 | Insights

We’re Going On A Staycation!

While Europe is in the first stages of ‘unlocking’, China is coming to grasp with the ‘new normal’. And there seems one big question on everybody's mind; are we going to travel or not?
May 11th 2020 | Insights

You Are What You Buy

Now that global access to consumer goods is declining, people show more conscious purchase decisions and an increased willingness to buy local.
April 17th 2020 | Insights

A New Generation Of Consumer Behaviour Is Taking Shape.

Isolation-induced behaviours are shaping new societal norms. During this period of influx, some businesses thrive and reach accelerated success, while others struggle to adapt to the ‘new normal’.
April 17th 2020 | Insights

What happens when home becomes your whole world?

Home. It’s a theme as old as the ages, being put under the looking glass as it has become the new centre of our formerly global lives.
April 9th 2020 | Insights

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Thinking
Strategic thoughts and reflections on what's currently happening in the world around us.
Insights
Intriguing observations of human behaviour exposing fundamentally new human truths.
Edges & Triggers
Emerging cultural and societal trends that are currently gaining relevance in the COVID-19 context.
Our Work
A selection of initiatives we did for our clients to help make a difference.

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