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Thinking
Strategic thoughts and reflections on what's currently happening in the world around us.

Brand Reputation As An Essential Lifeline During The COVID-19 Tsunami

No one saw it coming. Not a single business was ready for this crisis. At least, that’s what we think. But are we right?
June 9th 2020 | Thinking

Exploring The New Office Life

Everybody had to adapt in a blink of an eye to working at home. People quickly learned new skills and developed new habits. Some of them will change our way of working forever. To your organisation’s advantage, if you play it right.
May 18th 2020 | Thinking

Will this become the era of reason?

The post-COVID-19 world won’t be the same anymore. The crisis accelerates changes that were already imminent. How should brands adapt to the new mindset and new consumer expectations?
May 15th 2020 | Thinking

Digitise. But Don't Forget The Brand Experience.

If you haven’t been doing so already, the time to take your brand to the next digital level is now. And in doing so, never lose the customer’s experience out of sight. Here’s why.
May 11th 2020 | Thinking

The New Premium Will Be Boring

Different times call for different measures. A truth which definitely applies to premium brands. Which route will they have to take to stay meaningful in the long run?
April 29th 2020 | Thinking

Re-Rhythm: How Fast Are You Going?

With the world suddenly slamming on the slow down button, maybe the time has come to reflect on and even reconsider our former fast-paced lives.
April 23rd 2020 | Thinking

The Revival Of Expertise

It’s all fun and games until a pandemic hits your world out of nowhere. Suddenly “fake news” is more worrisome than ever and the only words we wish to hear are those formed and fact-checked by experts.
April 15th 2020 | Thinking

Return on Involvement

2020 is cancelled. And everyone is trying to navigate this new reality. Although the road is unclear, the long-term consequences of our actions have to be considered. As brands need to engage even more, the changing principles of authenticity and modern leadership will prompt future change.
April 9th 2020 | Thinking

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Read more about following topics

Thinking
Strategic thoughts and reflections on what's currently happening in the world around us.
Insights
Intriguing observations of human behaviour exposing fundamentally new human truths.
Edges & Triggers
Emerging cultural and societal trends that are currently gaining relevance in the COVID-19 context.
Our Work
A selection of initiatives we did for our clients to help make a difference.

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