Bogota has replaced 35 miles of traffic lanes with new emergency bike lanes using temporary cones. New York City plans on opening 100 miles of streets to pedestrians in a couple of months—an initiative that will create temporary bike lanes. And, Paris is building a whopping 650-kilometre bike network as part of the RER Vélo Project.
Quarantine has put city life on pause, motivating local governments to accelerate urban planning initiatives. Bikes have become the #TravelRight solution to making street space public again.
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An Edge is a cultural shift or cultural value where brands can identify insights and opportunities to play into. Edges provide direction on emerging and evolving cultural, consumer and category behaviour.
A Trigger is an accurate observation of a fact that occurs in the world around us, but that may be indicative of a possible macro shift in society in the short term or medium-to-long term.