Edge

The Birth Of Kinder Cult

April 17th 2020

Being forced to spend all of our time at home has triggered adults to rediscover their inner child.

The Edge explained: Kinder Cult

Embrace your inner child. Pantone’s 2020 primary colours are straight out of kindergarten. On the catwalk, handbags have shrunk to doll-size. In furniture, this trend is dubbed “neotenic”—a scientific term that describes the juvenilization or slowing down of organisms. We translate it as joyful resistance to growing up, old rules and bleak times.

Why it is relevant now?

From puzzles to Play-Doh, time at home is giving us a chance to re-learn life’s simple, childlike pleasures. A recent rise in adult play has made Hasbro games a top seller on Amazon, with childhood favourites like Connect 4 and Clue making their way back into game night.

What if …

Your brand figured out the family-friendly version of your product?

 

Back to category overview
17/04/2020
Laura De Deurwaerder Integrated Brand Strategist TBWA\Backslash

Related articles

It’s a time of Die-versification

For many companies, these challenging times bring along life-altering decisions for their business. How do they cope?
April 9th 2020 | Edge

The Future is Vaporized

Many brands are adapting to suit a virtual-everything society. While still showing up in real life, being able to tune in digitally is gaining even more importance. Are you…
August 3rd 2020 | Edge

The Need To Meet IRL

As the pandemic turned our on-the-go life into a stay-at-home one, we felt a collective craving for real-life connections. Will this realisation affect our post-lockdown life?
June 23rd 2020 | Edge

Subscribe to get a weekly update.