Hospitality is highly impacted by the Corona crisis. Due to the lockdown measures many restaurants and bars are mandatorily closed. Bars need support, more than ever.
Through Home of Beer, AB Inbev is committed to safeguarding the Belgian heritage and pub culture, taking its responsibility for Belgian society. To support Belgian bars during the lockdown, AB Inbev launched Café Courage, a digital platform where consumers can already order beers upfront at their favourite bars.
This resulted in more than 2 300 hospitality businesses registered, over 86K beers ordered upfront, which led to more than € 240K in beers and donations for Belgian pubs. Moreover, the initiative generated strong press coverage for AB Inbev.