'Change Is In The Air' by Brussels Airlines

June 9th 2020

Will flying be just like before? And… does it really have to be just like before? Brussels Airlines is using this crisis as an opportunity to rethink the future of flying.

The Challenge

The current crisis has hit the airline industry hard. As people aren’t allowed to travel, our national airline is forced to keep its planes on the ground for now. And even when they will be able to fly again, it will not be the same. There will be safety measures to be taken into account and restrictions to keep in mind. But how does an airline start over after a crisis like this?

The Solution

The answer is simple: they don’t. Instead of trying to get back to the old ‘normal’, Brussels Airlines is using this crisis as an opportunity to rethink the future of flying. A future where flying will happen more consciously. Not only because of these new safety measures, but because of its responsibility towards people and the planet.

This commitment to shaping a better future for flying was named ‘change is in the air’ and was kicked off with a mission statement in papers and on social. While the airline is getting ready to fly again, this mission statement is a bold first initiative that will set the tone for the future of Brussels Airlines… and even of the entire industry.

The Result

Brussels Airlines is turning this crisis into an opportunity by using this difficult period to reshape itself for the future. With this initiative, the airline is paving the way for a better, more responsible way of flying. The mission statement received nation-wide press attention, proving the relevance of it in society.


Back to category overview
09/06/2020
Laura De Deurwaerder Integrated Brand Strategist

Related articles

Subscribe to get a weekly update.