‘De Nationale Inhaalzomer’ by Delhaize

June 18th 2020

Delhaize has been helping people since the beginning of the crisis. And they are not planning on stopping now when it’s time to go outside again and catch up on missed moments.

The Challenge

After two months of staying inside, people are looking forward to some normality again. Since the lockdown forced us all to keep to ourselves, people have missed out on so many nice moments. They are longing to see each other in real life again, to celebrate the big and little moments, and to enjoy the summer together. But this summer will be different than we know it, so how can we still make the most of it?

The Solution

To reward people for their efforts of the last couple of months, Delhaize wants to help them enjoy their summer to the fullest. With their quality products and countless ‘catch-up’ promos, it wants to make all those barbecues, late birthday parties and real-life aperos even more fun.

This anticipation for the summer is brought to life in an exciting campaign, spread on various channels. In a TV spot, radio spot and on posters in the streets, we look forward to these moments of reuniting with our loved ones, while showing how Delhaize’s promos will make these ‘catch-up’ moments extra fun. On social, these moments are translated into witty taglines on tote bags that people can actually win. And to kickstart the action, we send some of those tote bags -filled with Belgian products- to relevant influencers.

The Result

Delhaize is a brand that has been very present during the crisis, supporting its customers, its employees and even the entire society by consequently undertaking real action.
This campaign, meant to celebrate the efforts of all of those people, comes as the next step and shows once again how the retailer is aiming to make a difference in people’s lives.


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18/06/2020
Veerle Verlinden Junior Integrated Brand Strategist

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