In Singapore, FairPrice grocery chain is using mobile markets to bring essential goods to neighbourhoods with a high percentage of senior citizens. The vans are comparable to on-the-go provision shops that were common in Singapore in the 1960s—bringing a sense of nostalgia to older customers in uncertain times.
Thanks to Starling Bank, caretakers can also now use a Connected Card to shop on behalf of self-isolating seniors. The card gives the account holder full control of their money when they’re unable to venture to the store, solving a key COVID pain point.
And in Belgium, Zorabots is lending video-calling robots to nursing home patients who are unable to have visitors. The robots are connected to Facebook Messenger, allowing seniors to safely connect with their loved ones at a distance.
Older populations are adapting to new ways of living while on lockdown. Seniors gain access to the #ConvenienceEconomy and join #ConnectedFamilies as our world becomes increasingly virtual.
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