Life in lockdown means getting up late, staying up till midnight and slacking off in the afternoons.
That’s what power market data show in Europe in the places where restrictions on activity have led to a widespread shift in the daily routines of hundreds of millions of people. It’s a similar story wherever lockdowns bite. In New York, electricity use has fallen as much as 18% from normal times at 8 a.m. Tokyo and three nearby prefectures had a 5% drop in power use during weekdays after Japan declared a state of emergency on April 7, according to TESLA, an energy forecaster.
Italy’s experience shows the trend most clearly since the curbs started there on March 5, before any other European country. Data from the grid operator Terna SpA gives a taste of what other places are also now starting to report.
An Edge is a cultural shift or cultural value where brands can identify insights and opportunities to play into. Edges provide direction on emerging and evolving cultural, consumer and category behaviour.
A Trigger is an accurate observation of a fact that occurs in the world around us, but that may be indicative of a possible macro shift in society in the short term or medium-to-long term.