Prime Minister Jacinda Ardern is encouraging employees to adopt a four-day workweek as New Zealand emerges out of quarantine. She believes that providing people with more personal time and better work-life balance will increase domestic tourism, and thereby stimulate the economy.
Studies show that decreasing weekly hours and offering flexibility benefit employee performance and wellbeing. Last August, Microsoft reported a 40% increase in productivity among employees who adopted a four-day workweek.
As a global recession looms and our anxiety increases, #WorkLifeBoundaries become a solution to reactivating economies and boosting happiness.
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Glossary
An Edge is a cultural shift or cultural value where brands can identify insights and opportunities to play into. Edges provide direction on emerging and evolving cultural, consumer and category behaviour.
A Trigger is an accurate observation of a fact that occurs in the world around us, but that may be indicative of a possible macro shift in society in the short term or medium-to-long term.
