ENGIE - Stay Home Save Up
Corona is hitting our country hard. Home-working, the closing of schools and universities, the lock-down of stores and businesses and the restriction of social contact make people stay at home almost 100% of the time. Even if this is a challenge for the organization of families and businesses, there might also be an opportunity. An opportunity to take care of your home. Do what you postponed for a long time. Give your home a maintenance cure.
To help people make the best out of their stay-at-home-time, ENGIE launches “Stay Home Save UP”, a platform full of tricks, tips and advice to do some energy-friendly chores in and around the home.
Finally, install that LED-lamps you bought. Defreeze your freezer to make it more energy-efficient. Do a little maintenance on your heater. Tips and tricks from ENGIE employees for everyone who wants to turn useless time into useful time. Good for your energy-savings and for a healthier planet.
A TV commercial to announce the initiative starring 100% ENGIE employees, a platform full of useful content and a social media strategy with a big reach. Resulting in applause from customers, handymen exchanging tips in social comments and a lot of new and returning visitors on the platform. But above all, a strong response to an in-the-moment insight, authentic and useful for every household in the country.