The Challenge

Times have been hard for small business owners as their ventures remained shut during the long weeks of lockdown. Whereas e-commerce was booming, 73% of the Belgian small businesses were literally at an absolute standstill as they didn’t have a webshop on which to rely. Getting online was a matter of survival… But the digital divide is still real and many obstacles prevented them from taking action.

The Solution

As the Belgian expert in parcels and logistics, it was essential for bpost to bridge the digital gap and break down the barriers for entrepreneurs. Therefore, together with TBWA, they launch “Elke Zaak Online / Tous Les Magasins En Ligne”, a 100% Belgian platform that gives them the tools to create their own webshop in no time. This all-in-one solution takes care of every e-commerce aspect: webshop creation, online payment, shipping by bpost, social media and technical support along the way. It’s so quick and accessible that there are really no more excuses not to start a webshop!

The Result

With this initiative, bpost goes far beyond communicating its support to our business owners weakened by the crisis, bpost empowers them to move forward with a tangible solution designed for their needs. The brand plays its societal role in empowering small businesses to bounce back in these uncertain times and move forward.