‘Vriendschap Kent Geen Beperking’ by De Genereuzen

May 11th 2020

Who sings together, stays together, even when we have to be apart. With that in mind, De Genereuzen and their lovely community launched this heartwarming morale boost.

The Challenge

It’s fair to say that this lockdown hasn’t always been easy. Being forced to stay at home and being separated from our family and loved ones has presented us with challenges we never thought we would have to deal with. So a heartwarming and mental boost was more than welcome in these turbulent times.

The Solution

Over the past days, 53 people with a disability sang – from the bottom of their heart and from their own kot, of course - the classic hit  ‘Ik hou van u’ by Noordkaap with the help of Allez, Chantez! But that’s not all. Everybody was invited to sing along to show just how much we love each other. People could record and send their vocals which were then put together in one big ‘Ik hou van u’ singing party.

The Result

By doing this, De Genereuzen not only wants to build bridges in times of isolation but also wants to get rid of all the barriers between people with and without disabilities. Because in the end, we’re all equal.


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11/05/2020
Laura De Deurwaerder Integrated Brand Strategist

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