‘Warm Message in a Bottle’ by Cécémel

April 9th 2020

Even when people can’t come together to share a drink anymore, the country’s most heartwarming beverage will find a way to contribute to the feeling of solidarity.

The Challenge

In the midst of the Corona crisis, we are physically apart and the need to be connected is higher than ever. Cécémel is known to connect people, young and old, over a cup of (hot) chocolate milk, but now this is physically impossible.

Cécémel website NL

The Solution

The brand found a way to keep on connecting people over a cup of Cécémel. We built a platform where people can create a warm message in a bottle of Cécémel and send it to their loved ones.

cecemel.be/nl/messageinabottle

 


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09/04/2020
Laura De Deurwaerder Integrated Brand Strategist

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