What do we notice?
As we settle into lockdown and get accustomed to life indoors, we’re starting to redefine what it means to live a meaningful life.
Our focus has shifted from the big world around us to the small world of our homes. From being connected to everyone to being connected to just family and friends. Putting more importance on life's simple pleasures and the rituals of home.
But this forced time at home is also challenging in many ways. For families it implies living, working, playing together 24/7 in the confinement of their homes. While single people are confronted with loneliness and growing anxiety.
This return to home has given brands the opportunity to to tap into new, redefined customer needs and behavior.
Apple & #atHome
Apple has evolved the #ShotoniPhone platform to #ShotoniPhone #atHome. It serves as a call to action for everyone at home to continue to pursue their creativity and share it with the world. #atHome will be part of an ongoing series that will include inspiration, creative briefs, and how-tos for how to be creative within our homes.
IKEA Belgium & Rediscover your home
Now that we’re spending the majority of our time inside, our homes have become the most important place in the world. That’s why Ikea wants you to rediscover your home. Perceive it in a way like never before and discover all the ways it can be; your home office, your private cinema, your favourite playground, …
To counter the stresses of the 24-hr news feed, people are using time in isolation to ritualise their time offline - with hobbies and pastimes that give them a sense of control and stability. Especially home workouts have become popular. Brands like Nike, Peloton, BasicFit & Decathlon and others were quick to react by offering free online classes and personal training sessions.
Mattel & Play Is Never Canceled
Now that families are forced to stay inside, it’s the perfect time for them to reconnect and spend more meaningful time with each other. Toy manufacturer Mattel wants to help facilitate this and launched a free online platform with activities for children, parents and caregivers.